Founded in 2010 in Korea, we are a brand dedicated to crafting hats that are both beautiful and practical, sophisticated yet functional. Each collection is thoughtfully designed around a central theme, transforming inspiration into an array of hats in diverse colors and materials to suit every individual.

Undercontrol is rooted in diversity. Celebrating varied races, colors, and fits, our pieces are designed to be an expressive yet effortless addition to everyday life—a subtle point of joy in your routine.