Brand story

The Undercontrol Overfit hat goes beyond size, embracing diversity in races, body types, and styles. At its core is the Undercontrol Steel Symbol, a minimalist yet refined logo representing balance,...

Discover Undercontrol Undercontrol hats, crafted since 2010, go beyond fashion—they connect to daily life and bring people together through shared moments. On Undercontrol's official Instagram, people worldwide showcase their unique...

URH's official Instagram highlights the brand's philosophy through diverse content, featuring partners from various fields using URH products in activities like hiking, running, and fitness. The account emphasizes functionality, durability,...

The Over-Fit lineup from Undercontrol is designed to offer inclusive headwear by considering diverse hair types, head shapes, and racial characteristics, ensuring a comfortable fit for everyone. It reimagines hats...

URH (Undercontrol Road Hiker) is an outdoor lifestyle brand designed for urban adventurers, combining functionality and style in its headwear and accessories. Leveraging the expertise of its parent brand, Undercontrol,...

Undercontrol, founded in 2010 in South Korea, focuses on creating simple, timeless hats as a counterpoint to the trend-driven, flashy designs common in the market. The brand emphasizes diversity and...